COOLA is a premium, eco-conscious skincare brand specializing in high-performance sunscreen and sun-care products made with organic ingredients. This conceptual ad campaign promotes scalp & hair sunscreen through clean, inclusive designs that highlight different people and outdoor settings, emphasizing that scalp protection is for everyone and an easy essential part of everyday skincare. Below are mockups and final layouts that show how the ads could live in real-world, out-of-home placements.