Signature Theatre in Arlington, VA, is a renowned Tony Award®-winning, non-profit professional theater company located in the Shirlington neighborhood. Known as a "musical theater powerhouse," it specializes in producing contemporary musicals and plays, reimagining classics, and developing new works in intimate black box settings.

This project spans merchandise for their productions of "In The Heights" and "The Untitled Unauthorized Hunter S Thompson Musical". Merchandise for each production was to generate additional revenue beyond ticket sales, promote the shows through branded apparel, build the theatre's brand identity, and provide a tangible memorable piece for each audience member to take home with them. Click through below to see final design and produced execution.