With the growing popularity of social media and children's digital foot prints, this conceptual PSA ad campaign was created to alert parents of the dangers of "sharenting" i.e. parents oversharing about their children's lives online.  The design of the campaign has a mix of family-friendly design and alarming statistics, which challenges and sheds a light on the normalization of turning childhoods into content; encouraging parents to pause before sharing and to consider the child behind the post. Below includes logos, landing page, guerilla ads, social post carousel and poster.