The Ad Council (Advertising Council, Inc.) is a private, non-profit organization that produces, distributes, and promotes national public service campaigns on behalf of social issues. Founded in 1942, it uses voluntary talent from advertising agencies and donated media space to raise awareness and inspire action on critical topics like health, safety, and education.

With the growing popularity of social media and children's digital foot prints, this PSA ad campaign was created to alert parents of the dangers of "sharenting" i.e. parents oversharing about their children's lives online.  Below includes logos, landing page, guerilla ads, social post carousel and poster.