Destination DC serves as the lead organization to successfully manage and market Washington, DC as a premier global convention, tourism and special events destination, with a special emphasis on the arts, cultural and historical communities.

Duke’s District Fest celebrates Duke Ellington’s roots in Washington, DC and the living jazz culture that continues to shape the city today. To promote the festival and create excitement around the events, I developed a cohesive campaign identity that feels both historic and current, designed to live across the places people actually move through via stations, streets, and feeds. The final system includes posters, Metro cards, a bus wrap, merchandise, wayfinding, and social content built to spark curiosity and get audiences to the festival.